Revista Internacional de Economía y Ciencias de la Gestión

The Journal is an open access publisher in the fields of theoretical, empirical and experimental papers that significantly contribute to the disciplines of Telecommunications, Currency, Life marketing, Inflation, Stock Exchange, Exchange Rate, Investment, Marketing Management, Economics of Standards, Modern Inputs, Technological Change, Microfinance, etc

Marketing Ethics is an area of applied ethics which deals with the moral principles behind the operation and regulation of marketing. Marketing Ethics refer to making marketing decisions that are morally/ethically right. Marketing Ethics is strategic consideration in organizational decisions. Decisions taken in an organization (like Mc Donalds) can be taken by individuals or groups (corporations), but everyone has to be influenced by culture. Everyone must decide how to act.Ethical decisionmaking can helpfully be thought of as a matter of marketing tactic/strategy. As a methodology of quality (and not only quantity), communication in crisis gets a new form and takes a different meaning.

The objective of this article is to assess the contribution of Information and Communication Technologies (ICTs) to improving the performance of Cameroonian MFIs. To achieve this, data was collected from 88 MFIs through a survey by the use of questionnaires. Main Component Analysis, correlation testing and the Ordinary Least Squares (OLS) method were used. The results obtained show that, in terms of ICT, the use of several computers, an internet connection and an intranet within the company can enhance the MFI's social performance. Furthermore, then the existence of a website does not favour financial performance, with the overall performance, it is rather an asset in the same way as the intranet. These results highlight the need to strengthen access to the commercial internet.

The COVID 19 brings a major transformation in every sector of business. Most of the business sector are worst affected during this pandemic period. Successful sustainable business strategy in the post pandemic period only can help revival of the business. The post pandemic has many consequences for instance pay cuts and layoffs etc. all the business sector in general and banking sector in particular. The financial services will be globally reformed at an unacceptable level across the world. Government across the world after 2008 crisis had made major financial reforms for greater transparency of transactions and reduce risk in order to make financial services more safer. Many banking sectors worldwide are going to reform their bank structure. The present study relates to giant multinational bank operating across globe HSBC under consideration. The post pandemic revival strategy HSBC is committed to implement its restructuring plan considering market structure, tax transparency, capital and liquidity. HSBC bank reported 48% fall in profit before taxes in Q1 2020 as compared to the last year. HSBC disclose declines of revenue in three major segments that is adjusted pre-tax profit collapsed by 84% in retail banking and wealth management, 70% in commercial banking business and 35% in global banking and market segment.

The COVID 19 brings a major transformation in every sector of business. Most of the business sector are worst affected during this pandemic period. Successful sustainable business strategy in the post pandemic period only can help revival of the business. The post pandemic has many consequences for instance pay cuts and layoffs etc. all the business sector in general and banking sector in particular. The financial services will be globally reformed at an unacceptable level across the world. Government across the world after 2008 crisis had made major financial reforms for greater transparency of transactions and reduce risk in order to make financial services more safer. Many banking sectors worldwide are going to reform their bank structure. The present study relates to giant multinational bank operating across globe HSBC under consideration. The post pandemic revival strategy HSBC is committed to implement its restructuring plan considering market structure, tax transparency, capital and liquidity. HSBC bank reported 48% fall in profit before taxes in Q1 2020 as compared to the last year. HSBC disclose declines of revenue in three major segments that is adjusted pre-tax profit collapsed by 84% in retail banking and wealth management, 70% in commercial banking business and 35% in global banking and market segment.