Revista de Economía y Negocios

Social media and its role in marketing

Abstract

Sajid YES

Social media is today one of the “best available possibilities” for a product to get in touch with potential customers. Community social networking websites are the method to interact socially. These new mediums gain the trust of customers by connecting with them on a deeper level. Online community marketing is the new mantra for many brands for a season now. Promoters are considering many different social media possibilities and are starting to implement new social projects at a greater pace than ever before. Online community marketing and the companies that use it have become more sophisticated. One cannot afford not to have a presence on social media if the competitor is creating waves with their solutions and products. The explosion of the social media trend is as astonishing as that and the speed at which it is improving is frustrating. International companies have identified social media promotion as a potential promotion system, and have used them with improvements to boost their marketing with social media promotion. This paper discusses the ideas of social media and social media promotion and other aspects like development and advantages, aspect and importance of social media in promotion, methods of social media promotion. It also presents an outline about social media promotion in Bangladesh.