Vargas-Hernandez JG and Zamudio Serrano LEAS
The present work seeks to approach the strategies implemented by Coppel, a Mexican company that is competing in the department stores market. This research introduces us to the strategies that the company which is within the leaders in this sector has implemented to position itself as such. This is largely explained by the theory based on resources and capabilities. The method of study is based on the review of theoretical literature and similar case studies that have been successful. The analysis of the results presents and describes the acquisitions, as well as the process of internationalization that have been part of the positioning of the company
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