Revista Internacional de Economía y Ciencias de la Gestión

Emphasize on Niche Market Strategy for Attracting Foreign Tourists in Bangladesh

Abstract

Md. Sajedul Islam and Iftakhar Hossain Jubery

Bangladesh has bright prospects of travel and leisure in future. She possesses travel and leisure possibilities everywhere. But, Bangladesh travel and leisure is experiencing so many problems including technique. By applying specialized market techniques she can earn more Forex because Bangladesh is endowed with four key travel and leisure products: Seashores, Woodlands, Mountains and islands, traditional position and Historical sites those are mostly pleasing to many visitors. This document is focusing the existing pros and cons of travel and leisure market in Bangladesh and the ways to apply specialized market technique. Results indicate that four famous items can play essential part in the total income in this industry. Finally, this document indicates how specialized market technique will help the policy maker to distinguish the visitors market and customize their service to achieve ideal promotion goals and fix existing downwards income.