Revista de Economía y Negocios

Discursive Dissimulation: Trivialization of the Violence and Seduction Practices in the Organizations

Abstract

Ronchi CC, Bandeira NP, de Oliveira RD and de Miranda Melo JS

This article presents a critical approach about the discursive dissimulation that the organizations use to coopt individuals to its project, emphasizing, mainly, trivialization of the violence and seduction practices in this process. In the first part of the article, it makes a brief evaluation of theoretical foundations about multifaceted discourses on an aesthetics and quantophrenic behavior, which want to transform the organization as the center of this contemporaneous society. Subsequently, it is analyzed based on selected discursive sequences: (i) analysis of organizational speech and the modeling of talent seizure by using seduction as capture strategy and manipulation; (ii) analysis of violence dissimulated in the discourses of organizations investigated; and (iii) Evaluation of speech categories and their resonances by associating them to the theoretical construct. It is possible, with the research, to reveal through the analyzed discourses that the refusal to adapt itself to ideal types will not be accepted. The discourses are structured on an imaginary project and common ideal which confer an aura of exceptional to these organizations, by transmitting the sensation that only the life between two 'walls' may be possible. It may be also noticed the evidence of capturing individuals to put the emotional life at disposal of these companies, thus, to apprehend their time and competencies. As opposed, the phenomenon is understood as imprisonment of this alienating trap, in a framework of co-optation, becoming the life of these persons into loneliness, conformism present in the dedication to the company.