Revista Internacional de Economía y Ciencias de la Gestión

Decision Model of Corporate R&D Behavior Based on Stimulus and Response Theory

Abstract

Kai Hu and Robert P McGowan

There is plenty of research about the influence factors of corporate Research and Development (R&D) behavior, but rarely is the define process of corporate R&D behavior explored. The external inducement of corporate R&D behavior is regarding government innovation policy and variation of market demand as external stimulus to corporate R&D behavior, based on Stimulus and Response Theory. Different enterprises may have different R&D behavior outputs that face the same stimulus input, caused by black-box of enterprise’s internal state, which comprise two aspects of enterprise characteristics and industry characteristics. Then, an integrity and legible model was founded which describes the excitation process of corporate R&D behavior.