Thijs Broekhuizen
The advent and enormous growth of digital technologies force firms to respond to digital challenges by transforming existing and introducing new business models. In the article “Digital transformation: A multidisciplinary reflection and research agenda,” Here discuss the drivers of digital transformation and the strategic imperatives that result from digital transformation. Taking a business model perspective, the authors highlight how the demands for and execution of digital resources, organizational structure, growth strategy and metrics have changed in response to digital change. By identifying three stages of digital transformation - digitization, digitalization, and digital transformation - they delineate several growth strategies for digital firms that require specific (platform-based) structures and bears important consequences for measuring success (e.g., focus on sentiment- and engagement-related measures). The authors conclude with a research agenda on digital transformation. To gain a comprehensive understanding of the topic of digital transformation, this commentary reflects on the multiple perspectives, and applies them to the pinnacle form of digital transformation: the development of new digital platforms. To highlight the complexity of making platform design decisions, this commentary discusses the strategic analysis of platform openness.
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