Revista de economía global

Strategies for the Adoption of E-commerce

Abstract

José G Vargas-Hernández

This work seeks to analyze if there is an impact from the adoption of technology used for online transactions, starting from the theories of adoption of electronic commerce as well as the strategies that companies choose to develop a competitive advantage, the models on economic interactions, the barriers on the part of companies to be included in the electronic marketplace, Mexico data are revised in recent years to review the trend that has been e-commerce and exploratory.