Revista de biometría y bioestadística

Marketing Policy that Accelerate Tobacco Use in Bangladesh: A Statistical Investigation

Abstract

Papia Sultana, Tahidur Rahman M and Dulal Chandra Roy

Background: Tobacco use is a manmade manner which causes severe chronic diseases and Bangladesh is one of the most tobacco prevalent countries in the world. Advertisement and promotion events may have a big contribution to accelerate this. Therefore, this study aimed to analyze the advertisement and promotion events that encouraged the tobacco user.
Data and methods: Secondary data of sample size 9629 collected by the Global Adult Tobacco Survey (GATS), 2010 has been used. Along with descriptive analysis, binary logistic regression has been used to analyze the sociodemographic and economic correlates to be encouraged by marketing policy.
Results: The most common site for noticing cigarette, bidi and smokeless tobacco product advertisements was in stores (49.90%, 26.25% and 13.97%). From logistic regression it has been found that rural respondents are 1.17 times more inspired to smoke (OR=1.17, 95% CI=1.06, 1.30) from marketing policy than urban respondents. Female respondents are less inspired to smoke (OR=0.24, 95% CI=0.20, 0.28) than male respondents. Older respondents are less inspired to smoke by marketing policy than younger respondents (OR=0.98, 95% CI=0.98, 0.99). On the other hand, Rural respondents are 1.15 times more likely to be inspired to use smokeless product than urban respondents (OR=1.15, 95% CI=1.02, 1.31). Female respondents are 0.63 times less inspired to use smokeless tobacco product than male respondents (OR=0.63, 95% CI=0.51, 0.77) by marketing policy. Older respondents are less inspired to use smokeless tobacco products by marketing policy than younger respondents (OR=0.99, 95% CI=0.98, 0.99).
Conclusion: To reduce tobacco use in Bangladesh, Government, policy makers and research institutions that are working for reduction of tobacco use should pay attention more on young, student and female to advocate more. Also, Government could take action to limit advertisement in selling store.