Chaher Alzaman and Molham Chikhalsouk
This paper conducts an extensive analysis of the strategy of a leading UAE company in the precision tooling industry. The work starts by an introduction about the company and a comprehensive literature review about the strategy concept, how the scholars perceive strategy, and the tools that can be used to assess and analyze strategy. The paper analyzes the company’s strategy in the light of Mintzberg’s Ten Goals, Mckinzey’s 7S model, Porter’s Value Chain, Porter’s Five Forces, SWOT analysis, and recommendation on Balanced Scorecard for supply chain analysis. Since the company is a leading one and has outreaching involvement in vital UAE businesses such as aerospace and oil and gas, the analysis serves as an insight into strategy for UAE companies.
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