Contabilidad y marketing

A Study of the Socio-Cultural Factors That Influence Algerian Consumer Attitude towards Insurance Products

Abstract

Mahdjour M and Benhabib A

This study contributes to a deeper understanding of the impact of various sociocultural factors on the attitude of the Algerian consumer towards insurance services; it analyzes the relationship between some independent variables, such as demographic, cultural and social factors, and the consumer attitude as the dependent variable in the Algerian insurance market.

The study is based on primary data collected from 260 users of insurance products, it used the survey method was used to build a scientific framework for this study. The data were analyzed using (SPSS) V21, (AMOS) V22 through Structural Equation modeling.

The result of this study indicates that the “religious factor” has negatively affected the attitude of Algerian consumer towards insurance products, were some insurance products conflict with religious values and beliefs of the Algerian consumer, while the (reference of family/friends) factor did not have an influence on the Algerian consumer attitude towards insurance services.